Product Updates
See what’s new, improved, and optimized, our ongoing evolution, one update at a time.
October 28, 2025
Boa v0.9.0
Smarter Search, Deeper Insights, and a Revamped Home
A major quality-of-life release that upgrades how you start, search, and study performance; right from a cleaner, more actionable Home.
Changelog
- Revamped Home screen with a layout that surfaces insights and key actions up front.
- Ad Detail: added a daily impression graph for quick 7-day trend reading.
- Improved semantic search for faster, more accurate free-text results.
- Upgraded genre exploration: search by genre, sub-genre, and theme for precise discovery.
- Data expansion: 10x more games covered plus new country-level data.
- New guided workflow: Game Report for instant creative breakdowns across one or multiple titles.
Slide into the new Home and let the insights slither in. 🐍
October 14, 2025
Boa v0.8.1
Threaded Conversations, First-Party Performance, and Sharper Search
This update helps teams iterate faster and pull richer, first-party context into Boa.
Changelog
- Threaded Conversations: Edit previous prompts to branch new threads without losing context.
- First-Party Game Knowledge: Ask "Tell me about my game" for smarter, game-aware answers.
- First-Party Performance Chip (Enterprise): Generate standardized creative insight reports by game, KPI, network, and timeframe (for integrated enterprise partners).
- Improved Semantic Search: Better keyword and concept matching; try terms like "ASMR," "rage bait," "cheating boyfriend," or "cute dogs."
Tie a bow on your brainstorms, then thread the needle again. 🧵
October 6, 2025
Boa v0.8.0
Precision, Creativity, and Sharing - All Leveled Up
We focused on deeper analysis and speed to production for briefs and reports.
Changelog
- Deeper Genre Insights: Reports now include sub-genres like Merge-2, Farming, and 4X Strategy.
- Creative Brief Upgrades: Generate instant variations from existing briefs and upload a third-party ad to get a smart, tailored brief.
- Custom Brief Templates: Bring your team's format and tone directly into Boa.
- PDF Exports: One-click polished reports and creative analyses.
From spark to share-out, faster than you can say "publish." 🚀
September 9, 2025
Boa v0.6.0
The Workflows Are Here
Structured prompts make it easier to get started and get reliable results.
Changelog
- New guided workflows: Competitor Landscape and Creative Brief.
- Cleaner flow, more reliable first answers, and a smoother on-ramp to Boa.
Point, click, flow, no warm-up needed. ✨
September 4, 2025
Boa v0.5.0
Data Rebuilt, Experience Refined
Under-the-hood improvements for truer metrics and clearer creative analysis.
Changelog
- Smarter Data Pipeline: Impressions calculated across any date range using Reforged Labs' proprietary systems.
- AI Deduplication: Identical videos merged for accurate performance views.
- Creative Library: Pick videos directly for deeper analysis and comparisons.
- Revamped Video Uploads: Add creative samples without manual metrics.
- Pre-Query Filters: Set platform, region, and time before prompting.
- Visual Results: More visual output for speed and clarity.
Less noise, more signal - turn it up. 📊
August 14, 2025
Boa v0.4.0
Smarter Search, Smoother Workflow
We boosted intent understanding and integrated your performance world.
Changelog
- Semantic Search: Search in any language; Boa better understands intent across creative videos.
- Better Game Understanding: Richer frameworks for game context.
- Internal Data Integration: Connect performance data with automatic weekly syncs.
- Multitasking: Start new chats anytime without losing progress.
- Model Reliability: Safeguards across multiple AI backends for consistent uptime.
Your multilingual, multi-model co-pilot is now cruising. ✈️
August 7, 2025
Boa v0.3.0
A Fresh Look and Stronger Foundation
A branding refresh with platform hardening ahead of big features.
Changelog
- New Boa branding.
- Platform stabilization to prep for upcoming releases.
New look, same bite. 🐍
August 4, 2025
Boa v0.2.0
Performance and Polish
Smoother chats and a more consistent media experience.
Changelog
- Improved chat behavior and cleaner UI.
- Fixed layout and carousel issues.
- Better ad handling and media consistency.
- Streamlined backend data tracking.
All shine, no shed. ✨
July 30, 2025
Boa v0.1.0
The Beginning of Boa
Our first public milestone focused on deep reasoning for creative analysis.
Changelog
- Introduced full agentic reasoning for complex, multi-step questions.
- Upload up to five videos for analysis in a single conversation.
- Built for deep creative insights and data-driven reasoning.
- Tip: The more specific the prompt, the sharper the answers.
Hello, world! Meet your new creative analyst. 🌍
