“Marketers have long relied on creative instincts.” said Robert Huynh, CEO and co-founder of Reforged Labs. “Boa gives them the data-driven intelligence to back it up and the creative edge to win. With Boa, marketers can go from intuition to actionable insights in minutes, no more endless dashboards or manual analysis.”
At its core, Boa answers the three questions every marketer has: Which ads are working? Why are they effective? And what should we create next? By processing billions of gameplay and ad-performance signals in real time, Boa transforms raw data into clear creative strategies for the world’s top gaming companies.
“We're building cutting-edge AI technology that powers sophisticated ad analysis and generation pipelines for elite global gaming companies. said Oscar Xing Luo, CTO and co-founder of Reforged Labs. “Our data infrastructure supports technology that generates millions of dollars in value for our customers, processing billions of gameplay and ad-performance signals in real-time.”
The dynamic Boa platform features the following capabilities:
- Unlock Powerful Insights: Instantly identify what’s working across genres, regions, networks, and competitors. Powered by a proprietary labeled creative library and advanced AI, Boa goes deeper than surface metrics to drive smarter creative choices.
- Next-Gen Creative Briefs: With one click, marketers can generate dynamic, interactive briefs that capture the creative details that matter, ensuring ads land right the first time.
- Closed-Loop Performance: Seamlessly integrates with first-party performance data to deliver automated insights and personalized recommendations, making every campaign smarter than the last.
Reforged Labs built Boa in close collaboration with design partners, three of the world’s largest mobile game publishers, to ensure their product roadmap creates practical AI for creative producers while respecting the limits of frontier capabilities, creating tangible impact and business results.
“Reforged Labs has helped us plan ahead better and see new possibilities we hadn’t considered before,” said Victhor Sartório, Staff Data Scientist at Wildlife Studios. “ I can’t recommend them highly enough for anyone looking to evolve how creative research works into the Al age.”
Boa is available today for mobile game marketers looking to supercharge their creative strategy and execution. For more information, visit hello@reforgedlabs.com
Media Contact:
Robert Huynh
Co-Founder & CEO
robert@reforgedlabs.com
About Reforged Labs:
Reforged Labs is an AI-powered video creation service, designed specifically for mobile game studios. Based in San Francisco, the team is founded by AI, adtech, and gaming veterans on a mission to reimagine advertising and marketing using GenAI technology.