“We want to help level the playing field for game studios with limited resources,” said Robert Huynh, CEO and co-founder of Reforged Labs. “With our full-service creative solution that’s tailored for game marketing, studios can benefit from proven ad templates and AI-driven production and editing, all without lengthy briefs or big budgets.”
At the core of this service is Reforged Labs’ proprietary AI engine, trained through deep semantic analysis of thousands of high-performing game ads in its reference library. Studios can select from a streamlined ‘storefront’ of ad templates modeled after the opening hooks, content format, and narrative flows from successful ads for games similar to their own. From there, game developers simply upload gameplay recordings, and Reforged Labs’ AI will identify key scenes and moments that showcase the game’s most impactful features and designs. It then generates animations, effects, and audio, weaving these into full-length ads that conform to the studio’s selected templates. Powered by a super-efficient AI engine that is specifically designed and trained for game marketing, Reforged Labs delivers finished ads in less than 24 hours, letting studios skip past week-long design cycles to promote their games as quickly - and as often - as they need.
Reforged Labs’ ads are built with AI capabilities that include:
- AI Video Editing: Assembly of gameplay, assets, and AI-elements like avatars, animations, and audio is fully automated and ensures smooth transitions between scenes. The polished final product is a video ad that is ready to be published in a marketing campaign.
- Human-like Avatars: Realistic faces, reactions, and dynamic backgrounds to emulate user generated content (UGC)
- Original Animations: Professional-grade animations based on on each game’s genre and style
- LLM-Powered Audio and Localization: Sound effects and music to match the pacing and emotional tone of any ad, combined with natural-sounding text-to-speech voice overs and instant localization into more than 30 major languages
Marketing and advertising consume more than 50% of an average game’s total budget, and creative execution and experimentation is key. But for smaller studios, finding proven ad concepts often involves piecing together data from analytics vendors and ad libraries, while developing ads requires coordinating a patchwork of efforts and tools.
“With our service, smaller studios no longer need to wrestle with trade-offs when it comes to getting creatives for their marketing,” said Robert Huynh. “Right now, studios have to make some stark tradeoffs when it comes to creative development. Do we need to divert our designer's time? Do we need to hire an agency? What are the top ads in my genre? Reforged Labs handles the entire process from ideation to delivery saving you time and money.”
To learn more or start using Reforged Labs’ AI ad creation services, please visit
www.reforgedlabs.com or contact: hello@reforgedlabs.com
Media Contact:
Robert Huynh
Co-Founder & CEO
robert@reforgedlabs.com
About Reforged Labs:
Reforged Labs is an AI-powered video creation service, designed specifically for mobile game studios. Based in San Francisco, the team is founded by AI, adtech, and gaming veterans on a mission to reimagine advertising and marketing using GenAI technology.