Case study
Transforming Neopets “Faerie's Fragment” Campaign with AI-Powered Video Ads
Introduction
About the Client
Founded in 1999, Neopets is the original digital native virtual pet platform, capturing the hearts of over 150 million players worldwide. Under new leadership since July 2023, Neopets has embarked on a robust revival. The brand has reintroduced over 100 classic mini-games, unveiled new storylines, and expanded into mobile gaming.
The Challenge
Despite its devoted fanbase for the Neopets Classic browser game, the brand faced a critical hurdle: entering the mobile gaming market with impactful user acquisition strategies. Developing ad creatives that resonated with both long-time fans and new players posed a significant challenge for the team. With limited resources and high stakes, Neopets needed innovative solutions to effectively scale its mobile marketing efforts.
The Solution
Neopets partnered with Reforged Labs to overcome their challenges by leveraging cutting-edge AI-powered creative tools. Together, they developed a strategy that delivered tangible results:
AI-Powered Creative Tools
Reforged Labs’ platform enabled the Neopets team to generate fresh ad concepts that seamlessly bridged the gap between nostalgic themes from the Classic browser game and the exciting possibilities of their mobile titles. The AI’s advanced algorithms provided data-driven insights, ensuring that every creative resonated with the brand’s diverse audience.
Creative Generation
Using Reforged Labs’ powerful video ad creation tools, Neopets developed more than 10 high-performing video creatives. These ads were meticulously tailored to their target audience, combining engaging visuals with compelling messaging to capture the attention of both loyal fans and potential new players.
The Results
The partnership with Reforged Labs yielded impressive results, with AI-generated creatives consistently outperforming traditional agency-produced content. Key performance indicators (KPIs) improved across the board:
The innovative ad concepts drove significant user acquisition.
The campaign optimized spending efficiency.
Reforged Labs’ AI-powered videos outperformed previous agency-produced ads.
Visuals & Media
Client Testimonial
“Reforged Labs has helped us plan ahead better and see new possibilities we hadn’t considered before. I can’t recommend them highly enough for anyone looking to evolve how creative research works into the AI age.”
“Reforged Labs has completely transformed the way we approach performance marketing. Their ability to blend creativity with actionable analysis has set them apart.”
Conclusion
Key Takeaways
Partnering with Reforged Labs allowed Neopets to:
- Create 10+ new video ads leveraging AI workflows.
- Achieve 50% higher ad effectiveness compared to prior campaigns.
- Reduce CAC by 23%, resulting in more cost-efficient user acquisition.
Reforged Labs’ AI-powered tools not only enhanced Neopets’ ad performance but also empowered their lean marketing team to deliver results in record time.
